Boston— Like several digital-only retailers of late, Wayfair is set to shake up the brick-and-mortar commercial retail landscape with the opening of its first in-store experience. Designed in collaboration with IA Interior Architects, the 3,400-square-foot retail prototype is located in the Natick Mall in Natick, Mass. The store is tech-powered, inviting, casual, energetic and reconfigurable in endless ways, according to the design firm.
The store is said to carry hundreds of products for in-store purchase while also featuring products available for home delivery showcased within home-like vignettes. The retail destination, Wayfair said, aims to bring the brand to life in an engaging format to delight customers with convenience and ease.
“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “We look forward to inviting our customers further into the world of Wayfair, welcoming them to step inside our newest shopping experience guided by the knowledgeable support and expertise of our in-store design team.”
In order to provide a valuable in-store experience, the retailer said customer service and home design experts are available to offer complimentary design consultations to customers, providing recommendations for everything from home improvement projects to décor.