Mohawk Group’s new Expanding Influence collection offers the design community access to a stylish selection of running line Definity broadloom and area rugs. All Definity on Demand offerings have been curated by segment experts specifically for workplace and retail interiors, now available through a seamless ordering process with a faster turnaround. Expanding Influence in-stock styles are available in four weeks or less, with custom styles ready in approximately 10 weeks.
“We continue to build on our successful running line program because we believe that beautiful design doesn’t have to be sacrificed just because of increasingly tighter timelines,” said Mark Oliver, vice president of workplace and retail at Mohawk Group. “Expanding Influence also answers the movement towards increased hard surface specification in contract environments so that we’re able to offer more opportunities for texture, high-end visuals, placemaking and even hospitality detailing in workplace and retail segments.”
With the recent launch of Expanding Influence, Mohawk has added its proprietary Definity technology to an existing program inclusive of thousands of styles and patterns already available for specification in contract interiors across multiple segments. All patterns come standard in 48-ounce, 15-foot broadloom rolls. Definity’s precision-sculpted technology creates stunning, hospitality-grade carpets and rugs for commercial interiors with multilevel textures, enhanced definition, superior performance and a strong sustainability story.
Expanding Influence in-stock styles include Connecting Neurons, Goonj Revival, Lakir Revival, Structure Revival, Transilient Shadow and Tremor. A selection of equally dynamic custom styles within the program are also available with a minimum order, including Cuneiform, Nimble Breeze and Right of Way.
The Connecting Neurons style was honored at NeoCon 2019 with the Best of NeoCon Innovation award for carpet: contract area rugs. Designed by 13&9 in collaboration with Fractals Research and Mohawk Group, Connecting Neurons utilizes fractal patterns to give the eyes a break from the digital world and deliver the essence of nature to the contract built environment. Fractals are the building block of many of nature’s patterns and have been scientifically proven to reduce stress, the company said.