Metroflor hosts Aspecta distributor partners

Metroflor’s Green Globes-certified Design & Innovation Center in Calhoun, Georgia was the destination for the company’s Aspecta Summit 2016 commercial sales meeting Sept. 27-29. The event was attended by 60 North American distributor-partners and 20 Aspecta/Metroflor employees. Punctuated by some leisure-time activities including a down-home barbecue and a cruise along the Tennessee River, the two-day meeting focused on sales and success — from strategies to maximize the launch of Aspecta Ten, to previewing the new Aspecta One as another growth opportunity.

Metroflor's Robert Longstaff unveils new designs for Aspecta.
Metroflor’s Robert Longstaff unveils new designs for Aspecta.

A key theme of the Aspecta Summit was sustainability, with Rochelle Routman, Metroflor’s new chief sustainability officer on hand to elaborate the more focused strategy being developed, where Metroflor is heading with initiatives focusing on product transparency, and how it relates to both distributors and end users.

A round-robin series of interactive, small-group sessions covered everything from a presentation by Robert Langstaff, director of design, previewing upcoming design innovations, to focused sales strategies for selling Aspecta Ten to vertical markets such as hospitality.

The finale was a group sales training session with consultant Dr. John Horton featuring sales tips such as uncovering unspoken customer needs and role-playing techniques to demonstrate how they can become even more successful selling Aspecta.

“The Aspecta Summit represents a valuable forum for us to make a lasting impact about the value of the Aspecta brand and the importance of our relationships with our distributors,” said Paul Eanes, vice president of sales. “The feedback on the format, content and overall success was substantial and positive.”

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