Metroflor’s Green Globes-certified Design and Innovation Center set the stage for the company’s biannual meeting with its distributor partners at the Calhoun, Ga. corporate campus. Punctuated by some leisure-time barbecue and a local minor league baseball game, the two-day meetings gave Metroflor’s distributors the opportunity to preview and give feedback on Metroflor’s ongoing product and merchandising development.
Gary Keeble, director of marketing for Metroflor, said, “These meetings represent the partnership-driven relationship that Metroflor has with our distributors, who share ideas in a transparent way. When they speak their minds about upcoming products and programs, we listen, respond and fine-tune to meet their needs.”
EXPANSION OF ENGAGE GENESIS
The new Engage Genesis structural LVT will be expanded to include a new 6 Mil product, Engage Genesis 600. Engage Genesis 600 will be offered with or without the attached underlayment and the first Genesis flooring to hold Droplock100™ technology. Also previewed: Genesis 2000XP 6-foot-long, IRE-embossed planks. Both were well received by Metroflor’s distributor partners.
NEW CATEGORY: VERCADE WALL FASHIONS
Metroflor updated ongoing development in the decorative wall panel category, previewing products and merchandising of Verçade Wall Fashions: vinyl covered decorative wall panels featuring ISOCORE Technology with its waterproof and anti-microbial qualities. The flexible, versatile program will present a multitude of design options incorporating 39 SKUs in 12 x 24 and 18 x 36 tile and 4 x 36 and 6 x 48 plank formats.
MULTI-FAMILY MARKETPLACE TARGETED
Distributor feedback from previous meetings about the need for a focused Multi-Family offering led to the development of the Metroflor American Plank program. This Metroflor LVT collection of 6 skus will feature a 6 mil wear layer with ceramic bead finish in a dryback construction.
The program will be available nationwide across all of Metroflor’s distributors. Said Keeble, “Metroflor American Plank is a one-voice program with continuity nationwide enabling our distributors to sell in tandem to big multi-family corporations with properties across the country.”
