Dallas— Daltile launched a new partnership with Kristin Cavallari — well-known actress, designer and entrepreneur with a strong social following.
Cavallari will become the new face and spokesperson of the Daltile brand, the company said, as well as a key component in the brand’s new overarching marketing campaign that spotlights the fashion-forward products under its portfolio. By heightening the end-consumers’ awareness that Daltile offers on-trend, style-driven products, the brand will further set its partners up for increased success in selling more Daltile products, the company said.
“Daltile understands the importance of providing consumers with a vast array of selections to choose from — because every person has a unique way of verbalizing their individual style within their designs,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation, parent company of the Daltile brand. “Daltile offers a breadth and depth of product that is unmatched in the industry and includes all of the latest fashion-based, on-trend products that today’s consumers are looking for. As the new face and spokesperson for Daltile, Cavallari is a perfect fit for the brand as she is the embodiment of style and fashion paired with a strong desire to have everything she designs represent her personal uniqueness.”
“Everything that I do reflects who I am and my personal style,” said Cavallari. “Whether I am designing my home, my retail space or my office, it’s really important to me to create something that represents who I am. Partnering with Daltile is a great match because Daltile is all about self-expression and allowing you to be creative and bring your vision to life. Plus, I am crazy about home décor. What better partner for that interest. With a massive assortment of design-driven products that combine function and fashion, Daltile offers me endless possibilities to innovate, showcase my creativity and express my personal style in any project I take on.”