AHF Products refocuses HomerWood brand

AHF Products is restructuring the HomerWood brand to focus fully on its Simplicity line and its custom signature hardwood flooring.

Mountville, Pa.– AHF Products said it is restructuring the HomerWood brand to focus fully on its sawn face Simplicity line and will be offering its custom signature hardwood flooring exclusively for the luxury home and commercial markets, effective September 14, 2019.

Made in the USA, the Simplicity collection — launched in 2018 — features wide widths and long lengths, as well as a superior matte finish, UV-cured urethane with aluminum oxide. Handcrafted, premium HomerWood floors such as Amish Soft Scraped and Amish Hand-Scraped, Smoked Specialties and Wire Brushed, can be custom-ordered at a minimum quantity of 1,500 square feet to meet the specifications of any commercial project. The remaining HomerWood solid and engineered collections will be discontinued.

“We continue to drive innovation, productivity and quality initiatives to meet demand and provide customers with superior products, such as our sawn face Simplicity engineered hardwood collection,” said Steve Staikos, general sales manager, AHF Products. “As we continue to reposition the brand and product line to one of approachable elegance, we are curating the line to create room for the future. As an added benefit, our HomerWood products remain 100% duty and tariff-free.”

Leave a Reply

Your email address will not be published.

Follow by Email