Durkan’s Crafted Convergence receives IIDA/HD Expo Product Design award

May 09, 2018

Calhoun, Ga.—The Crafted Convergence carpet collection from Durkan, the hospitality brand of Mohawk Group, has been recognized with the IIDA/HD Expo Product Design Award in the flooring category for carpet and rugs.

The prestigious honor was presented last week on site in Las Vegas at HD Expo, the premier trade show and conference for hospitality design professionals. For more than two decades, the IIDA/HD Expo Product Design Awards program has recognized innovation, function and aesthetic advancements in the hospitality industry.


“Product design plays a crucial role in the functionality and aesthetics of hospitality environments,” said IIDA executive vice president and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Winners of this year’s competition found innovative ways to leverage product design to craft a hospitality experience that offers travelers a place to escape while maintaining elements that feel like home.”

Crafted Convergence was inspired by Durkan’s collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. Within this storied collection, everyday utilitarian articles handmade by talented artisans from diverse cultures are translated into engaging patterns for broadloom, carpet plank and Durkan’s innovative Definity manufacturing technology. The design team was mindful to honor the original materials rather than replicate them. Portions of the proceeds from the collection’s sales will be given back to the museum system to help preserve the stories and source materials that inspired the collection.

“It is a real honor to be recognized by esteemed industry colleagues and leaders for our work on such a meaningful project,” said Elizabeth Bonner, creative design director for Durkan. “In telling the Crafted Convergence story, we not only wanted to push the envelope by bringing a different approach to hospitality flooring design and innovation, but also use it as a platform to honor the cultures represented within this incredible partnership.”

Learn more about Crafted Convergence and Durkan’s complete HD Expo showcase by visiting HDExpo.Durkan.com.

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