Chicago— Now in its 51st edition, NeoCon, to be held June 10-12 at the Mart, will feature an increased focus on hospitality design through its educational programming as well as the hundreds of exhibitor product launches that address the needs of the vertical market.
From international restaurants, hotels and airport lounges to nightclubs, the work of three of this year’s keynote speakers — Robin Standefer and Stephen Alesch of Roman & Williams Buildings and Interiors and Ilse Crawford of Studioilse — demonstrates the depth, breadth and reach of hospitality projects, as well as illustrates NeoCon’s commitment to supporting the growing sector.
The show’s rich conference program explores everything from how the scope of hospitality projects has expanded beyond conventional boundaries, prompting designers to draw on fields such as psychology and sociology, to how best to balance authenticity and relevance when tackling historic preservation of iconic hospitality properties.
On Monday, June 10, Cheryl Durst, CEO and executive vice-president, International Interior Design Association, IIDA, will explore “What Clients Want: Essential Design Conversations” with Robin Klehr Avia, regional managing principal, Gensler and Neil Schneider, IIDA, design director, IA Interior Architects. The seminar will explore the challenges of designing today’s hospitality spaces and highlight key projects that exemplify what clients truly want.
A session titled “Approaching historic preservation with authenticity in hospitality design”will be offered on Tuesday, presented by Lisa Haude, president, Paradigm Design Group. Haude will address the topic by speaking to her experience designing historic and iconic hospitality properties in the U.S., from the south in New Orleans and Florida, to the east coast in Maine.
New off-site designer-led tours aim to a dynamic, experiential component to the programming and products at the 2019 edition. Some of Chicago’s latest and most innovative spaces are a part of NeoCon and IIDA’s Inside Design program. Tours include an insider look at TAO Chicago, led by the Rockwell Group team credited for designing the trendy restaurant and a guided tour of the Hotel Essex, led by The Gettys Group, the creative force behind the stunning hotel project. Details and registration for Inside Design tours will be available at the end of April.
The focus on hospitality is carried throughout the many innovative solutions on display at the show. Over 300 NeoCon exhibitors will offer hospitality-minded products. From textiles, flooring, seating and wallcoverings, to lighting, acoustical solutions, and indoor/outdoor products, there will be a comprehensive range of offerings from brands with solutions suitable for hospitality including on the 7th floor exhibit hall and throughout the Mart.