Patcraft, Design Milk host inaugural TransForm Workshop

Patcraft, Design Milk host inaugural TransForm Workshop
November 13, 2018

Cartersville, Ga.– Patcraft, a provider of performance flooring solutions, co-hosted the inaugural TransForm Workshop with Design Milk, an interior design, art and style blog, October 21 to 23 in Los Angeles, California. The workshop is an immersive, hands-on forum focused on design, creativity and inspiration.

The three-day workshop was facilitated by Shannon Cochran, Patcraft’s VP of creative and design, and Jaime Derringer, founder and executive editor of Design Milk. With sessions intended to experience and explore Los Angeles through design and culture, the TransForm workshop served as a multi-dimensional platform to enhance and enrich creative thinking, the company said.

“As designers, we often seek balance in the role of internal and external forces as we strive to stay mindful in our creative process,” said Shannon Cochran, Patcraft’s VP of Creative and Design. “The TransFORM Workshop was a unique opportunity for Patcraft and Design Milk to collaborate to foster creativity with designers of varied backgrounds. We sought to inspire and challenge one another through deep discussion and hands-on activities, departing with a rejuvenated sense of wellness and community within our respective design professions.”

Seven commercial design leaders from across the country were selected to participate in the workshop through a contest or based on their influence within the design community. The experience was tailored to spark creative thinking through inspiration and mindfulness, the company said, while attendees participated in interactive sessions and discussions led by influencers including Rose Apodaca of A+R; Mariana Orkenyi, a meditation and mindfulness teacher; and Sybille Herwig, an interior design professional at HOK. An architectural tour of The Row DTLA, a reimagined hub for creative space, retail and art in downtown LA, was led by Jakub Tejchman and Erin Williams of Rios Clementi Hale Studios. Participants also joined in hands-on creative activities led by Cochran at Poketo Project Space at The Row.

“The workshop allowed designers from different locations and industries to come together with the commonality of design and creativity. Seeing those connections created, and the value it brought to each participant, was exciting,” said Jaime Derringer, founder and executive editor of Design Milk. “We engaged in many activities that promoted creativity and mindfulness, including the group meditation, which kicked off our day and made it even more special.”

According to Patcraft and Design Milk, the companies will continue exploring and designing immersive experiences that allow designers to question, create and reimagine the possibilities of creative solutions within today’s evolving built environment.

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