Action Floor Systems unveils rebrand

November 03, 2016

New look better reflects company’s commitment to change, growth
Action Floor Systems is showing a little more action today. The company has unveiled its new branding which uses a modern design while giving a nod to the company’s long history in the flooring industry.
The updated logo features a more angular “A” and a streamlined swoosh. The colors have also Printbeen simplified and the fonts updated. These modifications bring a more current, cleaner look to the logo better representing their shift to becoming a larger, global flooring manufacturer.

The logo still features a maple leaf, which reflects Action Floor Systems’ roots in the Northwoods of Wisconsin and its experience manufacturing maple wood flooring for athletic facilities and other commercial applications.

Founded in 1988, Action Floor Systems currently has 90 employees and manufactures quality flooring systems in its production facility in Mercer, Wis. Although located in a small town, Action Floor Systems is anything but small, with a strong national and international presence and continual growth year over year.

“Our new branding truly reflects how streamlined we’ve become, with national and international dealers in our network,” said Tom Abendroth, president. “The logo especially represents movement and action, explaining the way we work and lead in our industry.”

The new Action Floor Systems branding is the first of many changes the company will experience over the next year. A new website will be launched in December with features that make it easier to identify a system to best match specifications.

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